After earning her degree in marketing from UNH, Brenna's professional career began with a seven-year stint in consumer electronics at audio pioneer Bose. After some time, she decided to look for a small team working on products that appealed to her personal passions—sports and exercise. TomTom's transition into fitness wearables came at the perfect time, and Brenna jumped at the chance to transition into the industry herself.
With years of marketing experience under her belt, Brenna's expertise complements TomTom's talented Marketing Team, comprised of co-workers specializing in digital, social, public relations, and more. What drives Brenna is monitoring online messaging about TomTom and identifying influencers to connect with. An outdoor enthusiast herself, Brenna loves using TomTom's fitness products—and partnering with organizations like the National Park Foundation to bring the devices to her fellow adventurers.
"The outdoor spirit is definitely embodied by the culture and people here at TomTom. We have a very active employee base—whether it's going on a 5K race or getting a bunch of people together to go for a hike."
"Everyone is an expert in their particular area—digital, social, PR. Sitting in meetings with them, looking at problems, and figuring out how we're going to face those challenges with a whole skill set of marketing tools has enabled me to learn what levers to pull in order to be successful with a marketing campaign."