Alex hit the ground running in 2010 and hasn’t stopped yet. He started as an intern and worked his way up to become a sales assistant, then a marketing associate for the Latin American and Canadian channels. Alex was promoted to Marketing Planner, and will be heading to San Francisco as Digital Sales Manager. Alex doesn’t shy away from opportunity.
Knowing he has a key role in seeing successful game roll-outs is especially gratifying for Alex. Recently, he managed the retail marketing budget and execution for Grand Theft Auto V, and although the project was a huge undertaking and presented its own set of challenges, Alex saw first-hand how the product launch energized everyone in the company.