Billy studied marketing in college, and first gained experience in the industry through an internship found via his college marketing department. After graduating, he worked for a variety of agencies and corporations before bringing his expertise in the brand management and digital marketing fields to Taco Bell. Since he loves world travel and learning about different cultures, the global marketing opportunity at Taco Bell was the perfect next step.
In order to successfully bring Taco Bell to new markets around the world, Billy researches different cultures, finds out what fans are passionate about, and devises a marketing plan to position Taco Bell in a way that resonates with locals. Through product innovation, digital marketing, and other strategies to raise brand awareness and establish brand loyalty, Billy humanizes and localizes the Taco Bell brand, educates internal stakeholders, and drives fans inside their closest Taco Bell.
"Every single one of my projects is like a once-in-a-lifetime opportunity."
"You have to think way, way outside the box for different cultures to figure out how you're going to be culturally relevant—but also how you're going to be cool and how you’re going to be a reflection of this aspirational brand that is Taco Bell."