Alaina studied English and math in college because she loved the idea of combining analytics with people. Luckily, Sovrn was just the place for that—and it had the kind of atmosphere Alaina hoped to work in. Days after her graduation, she joined full-time and rapidly progressed through a few positions before reaching her current role.
When Alaina isn’t traveling to represent the company at conferences or learn about industry trends, she focuses on people and numbers. The latter requires lots of time with Excel sheets and forecasts—but that data enables her to communicate better with Sovrn customers so she can boost their ad performance and bring in big bucks.