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Meet Smashbox Cosmetics'
RICARDO PARRA

Careers - Ricardo’s Story
 An Artist's Eye
Ricardo’s Story
An Artist's Eye
Born in Venezuela, Ricardo—an avid surfer with an artist’s soul—moved to California to pursue his dreams of surfing and success. An architecture grad who also studied photography, Ricardo enjoyed building beautiful aesthetics, so he made his way to Smashbox through a sister brand, taking pleasure in creating fantastic design projects from scratch.
Careers - What Ricardo Does
 Director, Global Retail Design
What Ricardo Does
Director, Global Retail Design
Juggling multiple projects and constantly on the go, Ricardo has a creative hand in many of Smashbox’s branding projects—working with teams across the organization to come up with winning strategies for new retail channels, display designs, and product roll-outs. As Smashbox expands as a brand, it’s Ricardo’s goal to ensure his designs can help the company grow even stronger at scale.
 
 
“We’re part of a corporation, but we are not corporate at all. This is a very relaxed, genuine environment.”
 
“We’re part of a corporation, but we are not corporate at all. This is a very relaxed, genuine environment.”
 
 
“The future of Smashbox is wide open. Our brand is extremely popular in the U.S. and international markets, and there is really no limit to what this brand can become.”
 
“The future of Smashbox is wide open. Our brand is extremely popular in the U.S. and international markets, and there is really no limit to what this brand can become.”