After a particularly unpleasant experience trying to sell her car on Craigslist, Minnie became inspired to create Shift. As a Silicon Valley veteran, former Googler, and a mother, Minnie has used her unique insights and connections to build a company with a great culture and the potential to positively transform the entire used-car ecosystem.
As the Chief Operating Officer, Minnie is in charge of running all operations for Shift, focusing heavily on field work—delivering cars and a great experience to customers. Minnie works to make the whole process, online and offline, optimally structured and standardized, enabling cost-effective scaling to any city and any client as the company grows.
“We have the ability to take our playbook and replicate it everywhere through the software platform that we’ve built, all while expanding the breadth of what we offer—financing and warranty—for products that people can’t get if they’re just buying a car off Craigslist.”
“One of the great things about a startup is that it’s so small—everyone gets to learn things that are not within their traditional silos of expertise.”