Meet Shift's
ISABEL FRIEDMAN

Careers - Isabel’s Story
 Lesson of the Past
Isabel’s Story
Lesson of the Past
Isabel studied the history of science and technology on the East Coast during the tech boom, so it’s no wonder she was drawn west to take part. Totally self-taught in analytics, she picked up all her technical skills after college. After honing her skills in San Francisco, Isabel was drawn to Shift by the reputation of the people building it.
Careers - What Isabel Does
 Business Intelligence Analyst
What Isabel Does
Business Intelligence Analyst
In love with the water, Isabel starts her days with a swim in the Bay before biking to work, arriving by 9 AM. In order to focus the majority of her time on analytics, Isabel tends to keep her schedule free of regular meetings, instead choosing to hold focused sessions with various teammates to assist with specific problems.
 
 
“Minnie, our COO & Co-founder, is a big surfer, so she bought a bunch of boards for the office. I love the ocean, so it’s great that we have that tradition.”
 
“Minnie, our COO & Co-founder, is a big surfer, so she bought a bunch of boards for the office. I love the ocean, so it’s great that we have that tradition.”
 
 
“Analytics is a skill that’s highly valuable across any high-caliber tech company—and used across every business-unit. I take great pride in being able to pass that skill along.”
 
“Analytics is a skill that’s highly valuable across any high-caliber tech company—and used across every business-unit. I take great pride in being able to pass that skill along.”