It was Alison’s former manager who brought her to the Chronicle to launch Hearst StoryStudio. The StoryStudio creates branded content for Hearst’s newspapers and broadcast division. Alison started the studio as a one-woman operation, but over the last two years, she’s hired three additional people to round out the team.
In order to support the Studio’s East Coast partners, Alison’s day starts early. With a growing client list of nearly 600 brands, she typically kicks off between 10 and 15 new projects a day. No matter what the project is, Alison’s main goal is to produce content that not only benefits clients but also resonates with readers.