Lindsay studied public policy and Spanish at Stanford and worked in both consulting and hospitality. After she received her MBA from Kellogg, she found her passion in building muscular brands at PepsiCo. She jumped at the opportunity to lead marketing at RXBAR because she was able to work hands-on with a passionate team to build a business, a brand, and an organization. RXBAR's talented team, incredible product, entrepreneurial spirit, and can-do attitude drew her into her dream job.
Lindsay is always thinking of the best ways to connect with RXBAR’s customers and how to build the brand across multiple channels. Together with her team, she creates strategic marketing plans that grow both the RXBAR business and brand. Lindsay works to craft RXBAR's distinct, direct voice and positioning to stand out in the category and create a future-proofed brand and product that consumers are truly passionate about.
“Have great ideas about how you can build the company and know how those ideas could turn into action. Tell us how we can make ourselves better. We’re always striving to be better than we were the day before.”
“Every day here is like the first day. Every day, we realize new ways we can connect with customers, build the brand, innovate, and create products that people love.”