Charlie's passions are connecting people and telling stories. He worked with legislators and in the hospitality industry before his referral to RXBAR. He was immediately attracted to the brand's message and the chance to combine his two passions, and he was encouraged by the drive and talent of the team.
Charlie manages RXBAR's digital marketing across various online channels in order to drive traffic to RXBAR.com. He starts his day with analytics to understand where the company should be spending and the kind of digital presence they should have in each space. He continuously grows RXBAR's digital ecosystem to maintain and attract loyal customers while making RXBAR the most loved protein bar brand in the country.