In college, Mimi studied sociology and marketing, with an interest in consumer behavior. She enjoys understanding what motivates people to buy certain products—and educating shoppers on solutions that are right for their home. When Mimi had the opportunity to work for Ring, it was a natural fit, because she was always attracted to companies that help people improve their lives.
Mimi ensures Ring’s retail partners have the appropriate merchandising and promotional programs to attain new customers. She and her team work to launch successful marketing campaigns online and with brands such as Best Buy, Home Depot, and Target. Mimi even helped create Ring’s first retail bundle, “The Ring of Security Bundle,” which is exclusive to Best Buy.