For Reebok, social media is a communication revolution. Through social media, the company aims to create meaningful relationships in the spirit of fitness. Every day, Reebok's Social Media team members seek original ways to spark interesting conversations, promote healthy lifestyles, and keep the Reebok community active. The team makes sure fans have the right gear, are celebrating fitness victories, and always staying active.
Ben often arrives at the office at 8:30 AM, but his schedule remains flexible. To stay connected with Reebok's fitness community, he’s available at a moment's notice and tuned in at all times. Ben oversees Reebok's Social Media Team—monitoring activity, responding directly to customer needs, strategizing content, and forming long-term personal connections that let Reebok’s community know they're valued.
“People who'll do well at Reebok are the people who have a passion for being their best, a passion for helping other people, and a passion for working collaboratively and quickly. These are our valued team traits.”
“This brand is positioned for an amazing comeback. People have a nostalgic remembrance of what this brand was—but I’m excited about what this brand is going to be.”