Kate studied psychology in school, knowing all along that her entrepreneurial spirit was driving her to work at a tech startup. She dreamed of a job where each day held new and exciting challenges. So Kate applied to ReachMobi and rapidly worked her way up from a front desk position to her current role of director.
The first thing Kate does when she arrives in the office each morning is crunch numbers to get a clear picture of the previous day’s performance. Next, she pulls her team of account managers together to determine which advertiser goals have been achieved for the month. Then, she and her campaign managers optimize keywords and creatives to improve upon the previous day’s results.