After completing her degree in visual design from the University of Oregon, Karen joined a 15-person creative agency, Respond2, which blossomed into R2C Group. Karen’s eye for design and storytelling know-how have made her one of the most highly sought after creative directors in the agency, working with some of the most successful brands. Karen has been instrumental in developing the Transactional Brand Building philosophy.
Karen is R2C Group's creative ringleader—she collaborates with writers, art directors, and massive Production Teams to produce top-notch work. Karen is driven by her love of marrying creativity with strategy to solve a marketing challenge and ultimately takes great joy seeing her TV spots run when she gets home after a long day.