As a marketing specialist in China, Susie saw the power of big data and knew she needed to join the growing industry. She moved to America to pursue a master’s degree from CUNY Baruch, and took an internship at PulsePoint that seemed perfect for her. Recognizing her talent—and her enthusiasm—they quickly brought her on full time.
Susie sees her day as a set of challenges, performance obstacles to overcome, and her mission is to discover hidden data patterns. This information can reveal insights that convert into real business value, so Susie monitors changes in bidding behavior and suggests strategy adjustments to help client companies grow accordingly.