Before joining Parrot Analytics, Alejandro had already racked up more than 10 years in the content industry—but discovering his expertise wasn’t necessarily planned. After helping produce television shows and starting a video company, he realized how integral metrics were. This inspired him to complete a master’s degree in information and data science before joining an incubator that opened the door to Parrot.
Alejandro starts each day by skimming the team’s news channel in Slack before digging into market research or notable stories that were published over night. After getting a pulse on the industry, Alejandro transitions to prospecting calls to show clients how Parrot Analytics can enhance their content creation process—like the time he helped a major Brazilian corporation adopt the technology in one meeting.