In college, Becca studied economics, with an interest in business. After her graduation, she started her career at an e-commerce company that sold software and computer hardware, which gave her exposure and fascination with web analytics. Becca loves combining the creative and analytical side of marketing, helping her to inform the marketing strategy at Optoro.
One of Becca’s recent projects involved analyzing company performance and proposing new ideas to drive increased sales. Becca started her process by thinking through several hypotheses, digging through months of data to validate or challenge these hypotheses, and developing a better understanding of the main drivers for sales conversion rates.
“I was really drawn by Optoro’s mission, the double bottom line, and the focus on sustainability.”
“It’s easy to talk to anyone at the company, and the management here really makes sure to empower employees, to encourage us to stay hungry, to look for projects that we’re interested in and that we think will impact the company.”