Shreya started her marketing career in TV advertising and with various industry titans, but became disillusioned with their ineffective control over their own stories. Understanding the transformative power of narrative and wanting to use it in her work, Shreya sought out NewsCred, where she has had the opportunity to help brands create their own inspiring stories.
Shreya works with clients, acting as a coach, guide, and sounding board as they seek to become acclimated to the new environment of content marketing. Visiting clients, Shreya helps them understand their marketing messaging by figuring out who their customers are, what they want, and how to create a profit based on that interaction.
“We’re passionate about female empowerment and diversity of thought in our leaders. It’s so important to have multiple perspectives, ensuring that we have the most interesting and unique material for our clients.”
“The personalities that are drawn to NewsCred are often the most high-energy, high-achieving, friendly folks that you’ll ever meet. Everyone is excited to be here.”