With a degree in neurology, physiology, and behavior, online marketing was an unexpected career choice for Alexis. But upon closer inspection, it makes perfect sense that she found her niche in digital testing and optimization, as it's data-driven and grounded in psychology and user behavior—points of intersection which were the focus of her studies. LegalZoom was able to look outside the box to empower her to explore those interests and expand her skills.
Alexis collaborates with departments across the company—from Creative to Development to Sales and beyond—to craft and test hypotheses to improve website performance. Her role entails close coordination across disciplines to determine the best end-to-end testing strategy for evaluating those hypotheses.