With a background in marketing, Melanie has followed the rise of mobile to supremacy with fascination. Initially drawn to Leanplum by the robust product platform and tools, it was the nature of the Leanplum community—the way they connect, build teams, and nurture growth—that made Melanie fall in love with the company.
Melanie works with Leanplum’s clients to help them continually improve the way they understand and engage with their users. In the competitive mobile space, this means devising ways to make hyper-personal experiences that will bring users back to the app, using A/B testing, engagement campaigns, and analytics to uncover the best ways to boost ROI.
“We’re constantly having fun together. We frequent the coffee shops in the area, check out local bars after work—we have tons of great food here, and sometimes we run out for ice cream. We do a lot of team-building.”
“I adore my manager. Not only is she a huge role model for what I aspire to be, but she’s very communicative. The way that we exchange ideas, that she encourages me to take on more leadership, the way she instills a very efficient process for us all, taking our ideas and implementing them—it’s all really inspiring and very motivating.