After working for a major tech company, Caitlin wanted to get back to a startup where the impact of her efforts would be more directly felt. Enticed by the opportunity, Caitlin joined Leanplum, where she’s excited to be part of a team that’s continually involved in a diverse array of challenging projects.
Caitlin and her team act as evangelists for Leanplum, educating the industry on the advantages of having a mobile marketing platform that can reliably engage and retain customers for apps. Creating a strategy focused on events and devising Leanplum’s webinar series, Caitlin is constantly finding new ways to connect Leanplum with major players in mobile.
“The Leanplum product enables mobile apps to optimize the user experience. We really help brands personalize all aspects of the app so that users want to come back. Mobile devices are integral to our lives now—they're the first thing you see when you wake up, the last thing you check before bed—and we really want to make sure that the user experience is as wonderful and unique as possible.”
“Everyone encourages experimenting, taking risks, and trying new things. You’re not going to be faulted if you fail—if anything, you’ll be rewarded for taking a risk.”