A former employee of the movie-making industry, Jake moved from Hollywood to Fort Worth, Texas in order to join the fast-growing digital advertising industry. He came across iProspect in an editorial about top companies to work for—and when he interviewed, Jake was won over by the culture of growing employees into their most successful careers.
Jake likes to break his day down into three main categories. First, Jake spends time monitoring all his current account performances in real-time to keep a close eye on changing trends. Second, he communicates results and analysis to clients and vendors. Third, he strategizes optimization methods that will generate more revenue for each dollar spent.