Christina studied marketing in Houston, so she’s loved the city and the industry for a long time. Before coming to Improving, she started her career at Nike and spent another seven years as an independent consultant. After flying solo, Christina knew she wanted to join a team with a warm culture where she could also dig deeper into brand marketing.
In addition to marketing mastery, Christina juggles several projects at once. Whether she’s zipping between locations, planning engaging trade show activities, or arranging user groups, Christina always keeps the brand’s beliefs and mission in mind. That dedication to collateral also gave her the opportunity to contribute to rebranding efforts and new service lines.