Annie double-majored in economics and classical civilization at UCLA. She started out aiming to become a Certified Public Accountant, but she made a career switch—to digital advertising. Annie then became an intern and eventually a campaign operations manager at Jumpstart Automotive Media, which was later acquired by Hearst, and now a Hearst Autos subsidiary.
Annie is the gatekeeper for all things campaign management. On a typical day, she identifies and resolves pain points with her Campaign Management Team, works with her team to strategically optimize and deliver according to client needs, and interfaces with the Account Management and Sales Teams. Her first major project in her new role was the integration of the Canadian Campaign Management Team into Jumpstart Automotive Media's robust infrastructure.