While living in the San Francisco Bay Area, Romena stumbled upon Greatist’s content online. The quality of the site’s writing impressed her, and she identified with the company’s mission. Romena soon returned to her native Australia, but Greatist was never far from her mind, so after moving to NYC, Romena arranged for an interview with Greatist.
A typical day for Romena is a balancing act—she has a range of responsibilities. Romena often uses the morning to update Greatist’s Facebook page or to manage the company’s huge email distribution list. In the afternoon, Romena usually collaborates with other teams. Together, they brainstorm ideas for strategic marketing campaigns.