Samantha studied mass communications at Louisiana State University and it was her favorite professor that sparked her passion for media planning. A friend of Samantha’s had previously interned at Good Apple Digital and recommended the company to her. After interning there herself, Samantha fell in love with the company’s ethos—and was quickly brought on full-time.
Samantha’s role comes with two main challenges—meeting client goals and maintaining compliance with the pharmaceutical industry’s guidelines. Though it’s tricky, Samantha constantly pushes GAD to be innovative using both modern and traditional tactics. Best of all, she hit her five-year mark with the company and capitalized on the opportunity to take a month-long sabbatical in Europe.