Samantha studied mass communications at Louisiana State University, and it was a close relationship with one of her professors that introduced her to her passion for media planning. A friend of Samantha’s had previously interned at Good Apple Digital and recommended the company to her. After interning there herself, Samantha fell in love with the company’s ethos—and was quickly brought on full-time.
Samantha arrives in the office bright and early each morning to get a head start on her busy days. Samantha creates high-level media strategies and she supervises the media plan development. She supports her Media Directors in their efforts to ensure performance is always at peak and campaigns are running smoothly. Each day, Samantha also maintains positive partner relationships and keep the team motivated—and a step ahead of the game.