After studying physics at Yale and UCLA, Collin began to lose momentum. Once he decided to step away from academia and the West Coast, he came to GAD for its myriad of opportunities—particularly working with data on a regular basis. By interviewing and evaluating the company’s culture, Collin knew he was back on the acceleration track.
Collin goes where the data does, so his schedule revolves around project phases rather than a recurring list of duties. When he isn’t presenting stats to the Client and Media Teams, he toils away at data sets to prepare new measurement plans. Collin’s goal is to streamline data collection to speed up strategic actions.