With a degree from the Fashion Institute of Technology in Manhattan, Allie came to the West Coast to work in celebrity endorsement. In 2013, she transitioned to Fullscreen Media as an account executive because she enjoyed the Sales Team’s involvement in creative ideation of sales campaigns at every part in the process.
Allie’s goal is to drive revenue by setting up sales campaigns for success. This entails brand and social strategy—and building out an influencer network. On a day-to-day basis, she seeks existing and new opportunities with clients. Unlike in most sales positions, Allie is also able to work in creative ideation process.
“Those who are the most successful and thrive are those who go above and beyond, working with other departments so we can be successful as a team. Reach out to people from other departments to get a mix of experience.”
“Our team has become a well-oiled machine. It runs itself very well, and there’s a real essence of teamwork which makes me feel constantly supported.”