Alicia left a career in the food industry to try other avenues. Quickly she realized how good she had it before, and vowed to return to her delicious previous profession. At that time, FreshDirect was one of the few players in the New York City food delivery service game, so Alicia applied to the fun, young, food-focused company.
Alicia splits her time between internal and external wellness focuses. She works directly with people inside the office to offer opportunities for healthy personal lifestyle choices. She also ensures absolutely accurate consumer-facing information as far as product nutrition labeling and ingredient information for individual website items and online recipe offerings.