PJ’s background is in finance—she worked in investment banking and at PineBridge Investments, a private equity fund and an early investor in the company. PJ had followed FreshDirect since its inception and sought out an opportunity there because she wanted to be part of a high-growth company. The company’s innovative and entrepreneurial culture appealed to her.
PJ starts each day by assessing the recent performance of each business division she oversees. She also spends a lot of time working on other expansion markets and providing guidance and leadership to the people on her team. Around one day per week, PJ takes a deep dive into management meetings and takes care of administrative duties.