Victor’s studies varied throughout his time at UC Berkeley, but he finally settled on a triple-degree in engineering, business, and rhetoric. Once out in the work force, he felt right away that he was meant for bigger things than banking and consultancy. He decided to create his own company with a clear mission—and FiveStars was born.
Before founding FiveStars, Victor gained valuable experience at McKinsey creating customer loyalty programs for Fortune 500 companies—and he wanted to make that available for mom-and-pop business that can't access those consulting resources. As the company took off, Victor found himself initially turning down potential investors—he wanted to make sure they aligned with the company's mission and values. To this day, Victor's top priority is maintaining the integrity of the business.