Cassidy studied business and art in college and went on to pursue a career that incorporated both—but he found Esri on accident. While his wife was studying geoanalytics in graduate school, her coursework introduced the couple to Esri. After researching the company on his own, Cassidy immediately connected with the idea of creating solutions that have applications beyond making money.
Cassidy’s passion for improving people’s lives is actually integral to his daily work—since he’s in charge of telling Esri’s story by communicating with customers through all digital communications. However, there’s also an artistic element to his work—Cassidy considers information quality and construction for every project he works on, with a recent favorite being an Urban Observatory multi-media project built with Esri technology.