A recent communications and consumer psychology graduate, Lara specifically pursued an apprenticeship at eMarketer because she knew it would provide excellent digital marketing exposure. Rotating cross-functionally between Sales, Marketing, Research, and Forecasting Teams, Lara provided support while learning the ropes simultaneously. She was subsequently offered a full-time marketing position at eMarketer—a role that matched her interests perfectly.
Lara's routine switches up to suit different projects pending completion. Mainly, she works with fellow colleagues on the Marketing Team on branding strategy, but on any given day, Lara can be found digging deep into eMarketer's analytics data system—often consulting with the Analytics Team to better grasp consumer website behavior patterns and discussing the execution of attention-grabbing advertising efforts with the Design Team.
“Every single day here at eMarketer is a huge learning opportunity. I am being trained in an analytical and critical way, and I've been given a lot of support to expand my knowledge and earn a more sophisticated understanding.”
“We gain so much knowledge about who our consumer is, what their needs are, and how we can best communicate with them to help them live better lives.”