With over 20 progressive years in the digital marketing business, eMarketer's goal-setting techniques have evolved along with the industry in which it’s gained an outstanding reputation. Success is meticulously measured with detailed metrics as the company focuses on key performance indicators—analyzing data correlation with each department's impact and efforts, empowering teams with accountability for achievements, and strategizing improvements to be made going forward.
Created in 1996 during the digital revolution, eMarketer sets high standards as a unique and reliable source of marketing research—keeping pace with the fast-growing digital world. eMarketer collects and digs through data to provide credible, sharp, and objective points of view about wide-ranging consumer trends, marketing technology, and strategy—leading competitive marketers and helping businesses thrive worldwide.
“We take the time and effort to add the pieces together and really show the many areas of the puzzle that people are not thinking about.”
Senior Forecasting Analyst
“What’s exciting about the digital marketing landscape is being able to learn so much about people. We gain so much knowledge about who the consumer is, their needs, and how we can best communicate to help them live better lives.”