Krys never set out to become a social media master. While working at a creative non-profit and focusing on music, Krys was asked to help a friend with a web development company. His first foray into social marketing was through the company’s Twitter account, and his experience snowballed until he found himself running the Social Media Teams at large agencies.
Krys leads the Client Experience Team, consisting of Digital Specialists and Social Ad Specialists, and connects across departments to share insights and optimize service as a whole. Digital Specialists manage reviews and social sites, engaging with the public on a client’s behalf. Social Ads Specialists create, launch, and execute ad campaigns, discounts, and specific promotions for DAS clients.
“If you’re going to interview to be on my team, we’re going to send you a content sample, and it’s more than just what you’re saying that we’re looking at. We’re looking at your ability to follow directions—your ability to proofread your own work—because that’s really important.”
“For a lot of our clients, the main thing they’re coming to us for is their online reputation and help with review sites.”