Fade studied marketing in college and always excelled at grassroots strategies, which she got a taste of when doing field work. However, working in a traditional agency didn’t allow Fade any flexibility or the freedom to show her colorful personality. To seal the job-hunting deal, Dex fit her personality and welcomed creative approaches and perspectives.
Fade’s favorite part of the job is bringing ideas to life on screen—so she spends her mornings connecting with clients through emails and phone interviews to understand what they envision. Depending on a client’s needs, Fade handles everything from writing website copy to making visual tweaks—and she always passes on tips from her training sessions.