Reba attended the University of Florida, where she triple-majored in financial management, political science, and international relations. She also minored in economics. Reba spent her entire career working in the analytics industry, slowly making her way to San Clemente and DealerSocket—and then quickly climbing its ranks to her current management role.
Reba oversees a team of three other analysts. The team spends half their time working with executives to assist in quantitative analysis, financial modeling, budgeting, and tracking against goals. The other half of their time is spent working with partners to plan corporate development diligence and assess potential acquisition deals.