Edsel knew from a very young age that he wanted to be an artist of some sort. When he enrolled in college, he decided to double-major in fine arts and graphic design so that he could combine his passion with something that would allow him a lucrative life. After graduation, joining DealerSocket was a no-brainer.
It's Edsel's job to ensure clear communication between DealerSocket departments in order to keep company goals aligned throughout the life of a project. Some days, he also codes with his team members, who work on everything from search engine marketing to new accounts and website management.