Renata initially studied fashion marketing because she had a strong desire to be a fashion designer. Eventually that faded, and she started focusing on the consumable products industry, learning how to create, market, and sell a product. Renata was blown away by the growth and direction of Dealer-FX, and knew she wanted to be part of the mission.
Renata does a little bit of everything, so each day presents a new challenge—and a new project with different team members. The only constant in her day-to-day work is checking emails before she’s inevitably pulled into a meeting or a new project. Renata is always looking for better ways of doing things that will provide an improved experience for clients.