As an undergraduate at Wilfrid Laurier University, Jeff studied marketing, then moved on to spend a number of years working at American Express. He later earned his MBA at Queen’s College and from there, worked for a leading financial technology company. What appealed to Jeff about DATA was the company’s major growth.
As the first VP, Head of Marketing at DATA, Jeff’s responsibilities include establishing a talented marketing team, driving customer segmentation strategies, standardizing and promoting the product portfolio, implementing a demand generation strategy, and using data analytics to identify trends and pricing opportunities to maximize revenue. His team is focused on innovating new channels and growing engagement.