After earning her degree in economics with a minor in art history at the University of Maryland, Shobana found herself at Custom Ink through a close network connection. She’s been an Inker for over seven years, and what she enjoys most is the smart, diverse group of people that she works with.
While there is no typical day for Shobana, her schedule is a good mix of meetings and working on analysis, either with her teammates or individually. For Shobana, everything is very deeply rooted in data, so she’s always finding ways to use information to better serve customers, improve the website, and make the business more efficient.
“The best thing about working at Custom Ink is that we’re encouraged to celebrate everything that we do, big or small.”
“My relationship with my manager is really simple and straightforward. He trusts my judgment and my work, and I think the best thing is that when I’m doing great, he lets me know—and when I can improve on something, he also lets me know. So there’s never any surprise about my performance.”