What’s exciting about working at a progressive Internet company like Core Digital Media for Luz? How evolving tech tools constantly challenge advertisers to adapt. Whatever the technology, smart devices or otherwise, Luz is confident that Core Digital Media will always remain ahead of the curve—and she looks forward to re-imagining the future of advertising within that creative space.
After a blissful cup of coffee, Luz gets right into data-digging—analyzing yesterday’s performance and creatively boosting impact line by line most of the day. Luz develops new strategic plans and builds on successful customer conversion tactics—working with Media Buyers to ensure campaigns generate profit and teaming with Design and fellow Marketing Managers to execute fresh ideas.