As a business graduate from the University of Sheffield, Toby began his career in the PR world, originally joining comScore in a mixed role—handling both PR and data. Enticed by the secrets of the spreadsheet, Toby quickly found himself favoring data over PR, and has enjoyed delving deeper into data for over 10 years with comScore.
Running the Data Services Team means Toby spends much of his time interacting with colleagues and clients across the globe, in addition to helping his team members break through roadblocks. Using comScore’s data to compile reports, Toby then helps clients—from small startups to major brands—turn data insights into roadmaps to create real, tangible value.
“comScore is at the forefront of measuring what people are doing online, and with people producing more and more data—and the abundance of opportunities on the horizon arising from the increase in smart, interconnected devices—comScore is in an amazing position moving forward.”
“The work we do is vitally important for companies across the world. Our data impacts real world situations, changing the way companies operate, guiding acquisition decisions, and affecting share prices. It’s extremely rewarding to see real-life results from your work.”