Meet comScore's
THEA BACKLAR

Careers - Thea’s Story
 Research Models
Thea’s Story
Research Models
After her first career as a model, Thea decided to travel to the United States, where she earned her BA in psychology from Columbia University. Interested in behavioral research, Thea worked for firms doing advertising effectiveness research—and she kept coming across comScore’s data sets. Impressed, Thea began seeking opportunities at comScore, where she’s been ever since, first in the US and now in Europe.
Careers - What Thea Does
 Lead Analyst, Client Insights
What Thea Does
Lead Analyst, Client Insights
Visiting clients across Europe, Thea is constantly flexing her creative muscles to develop projects to find solutions for companies from across the business-spectrum—from pharmaceuticals to e-commerce platforms—shedding light on important insights for them. Afterwards, Thea helps take lessons and feedback learned from each project to apply it more broadly for future clients.
 
 
“I love being able to work with exceptional people and meet clients from all over the world to solve their business issues in a creative way.”
 
“I love being able to work with exceptional people and meet clients from all over the world to solve their business issues in a creative way.”
 
 
“I grew up in Paris, and I always wanted to move back there as an adult. I spoke to my managers and HR, and when an exciting Parisien opportunity arose, they helped me fulfill that dream.”
 
“I grew up in Paris, and I always wanted to move back there as an adult. I spoke to my managers and HR, and when an exciting Parisien opportunity arose, they helped me fulfill that dream.”