After her first career as a model, Thea decided to travel to the United States, where she earned her BA in psychology from Columbia University. Interested in behavioral research, Thea worked for firms doing advertising effectiveness research—and she kept coming across comScore’s data sets. Impressed, Thea began seeking opportunities at comScore, where she’s been ever since, first in the US and now in Europe.
Visiting clients across Europe, Thea is constantly flexing her creative muscles to develop projects to find solutions for companies from across the business-spectrum—from pharmaceuticals to e-commerce platforms—shedding light on important insights for them. Afterwards, Thea helps take lessons and feedback learned from each project to apply it more broadly for future clients.