Marco learned how to run a company’s numbers while studying business administration and finance at St. Joseph’s University in Pennsylvania. After graduating, he bounced around as an analyst and financial consultant before making his way to the city to work at CommonBond—which he actually first discovered on The Muse.
Marco’s days revolve around numbers, since his main responsibility is reporting on general marketing. Depending on current initiatives, he’s analyzing stats to get an idea about specific campaign performance or the company’s overall funnel metrics. Once he’s generated reports and briefed decision-makers, Marco helps strategize how to optimize each channel, particularly SEO.