Arielle studied business and marketing at Boston University, and after graduation, she began her career at a startup. During this time, Arielle learned the ins and outs of building a marketing strategy, and after a few years, she began looking for a new challenge. She moved her skills to CarGurus—and has been building the brand ever since.
Because Arielle’s role consists of both in-house and external activities, her schedule is anything but consistent. Some days she’s in the office to work on analytics and processes, while another day might have her en route to a dealer event, supporting the Sales Team and the on-site Dealer Marketing Team. Arielle juggles the planning, strategizing, and testing with aplomb.