Meet Capital One's
EFRAT STARK

Careers - Efrat’s Story
 Passing Up Psych For Product
Efrat’s Story
Passing Up Psych For Product
Efrat studied psychology and planned to become a counselor—until she joined a nonprofit and dug into the world of program management. This newfound career passion inspired her to earn an MBA, which introduced her to sustainable business practices and marketing. Marketing, in turn, enabled her to shift once more to focus on the product side of websites, bringing her to this pivotal innovative space for Capital One.
Careers - What Efrat Does
 Product Manager
What Efrat Does
Product Manager
Efrat looks at user behavior and uses data to see what’s most helpful to website visitors. By analyzing how people interact with Capital One’s content, Efrat can tailor the product to impact later-stage funnel activity—but she keeps a close eye on how satisfying the experience is too. Efrat also regularly collaborates with the Engineering Team to troubleshoot issues and design next-generation experiences.
 
 
“We want to help customers find the right products for them—it’s not just about getting people to buy more stuff.”
 
“We want to help customers find the right products for them—it’s not just about getting people to buy more stuff.”
 
 
“The finance industry is going through a huge transition right now. The exciting part is that Capital One is staying ahead of that, actively doing things to operate more like a startup.”
 
“The finance industry is going through a huge transition right now. The exciting part is that Capital One is staying ahead of that, actively doing things to operate more like a startup.”