Gerardo started his career as a computer programmer for a financial institution, where he first came to discover his love for print. From then on, he worked for various printing and production companies, where he developed a professional relationship with Cansel. When they called with an opportunity, he knew it was the right path for him.
Gerardo typically begins his days early, around 7:30 or 8 AM, fielding calls from his home and then hitting the road to meet with customers such as print shops or film studios. Spending most of his time out of the office, Gerardo checks in a few times a week and enjoys weekly strategy sessions with the sales team.
“What gets me excited is being able to help customers when they have an issue and there's a product or a service that we can supply. It really gives you a warm feeling at the end of the day."
“Management really encourages innovation. Print is one of those things that’s been changing for generations, hundreds of years, and it’s not going to stop anytime soon. Being able to come to work and find something new almost every day, it’s really exciting.”