Beth followed her marketing passions to the Bay Area after getting an MBA at Wake Forest. She loved peering into people’s buying motivations, but didn’t see herself as a social scientist. Luckily, Beth started at Bluebeam instead and quickly realized her first impression wasn’t too good to be true—and that it wasn’t just due to good marketing.
Beth keeps the entire communications train running. At times, she’s hosting meetings about website and search campaigns to boost performance before shifting gears to connect the Sales Team with marketing data. Beth also digs into social media analytics and plans future promotions in an effort to find the best way to reach new customers.